Custom Business Software
Purpose-built software for the one workflow off-the-shelf tools were never designed to handle.
Exactly what you get, no vague deliverables.
What’s included
Discovery sessions mapping your actual workflow, not a template
Custom-built web app: internal tool, client portal, or dashboard
Database architecture designed around how your team really works
API integrations with the tools you already run day to day
Deployment, documentation, and a 30-day post-launch support window
Three starting points — scoped precisely after a call.
Every engagement gets a fixed quote before work starts. These are starting figures, not the full range — the exact number depends on scope.
Launch
AED 20,000
Growth
Most commonAED 36,000
Enterprise
Custom
The same four steps, applied to this service.
Discover
Working sessions to map the product, the users, and the business constraints — scope, architecture, and success metrics defined before a line of code ships.
Architect
System design, stack decisions, and UI/UX direction locked in as one coherent plan — not a patchwork stitched together across separate vendors.
Build
Full-stack implementation in short, visible iterations — progress you can see and test throughout, not a black box until launch day.
Ship & partner
Launch, then an ongoing partnership: monitoring, iteration, and roadmap support as the product — and the business around it — keeps moving.
Industries where this service comes up most.
Applied differently per sector — see how it translates for yours.
Case studies for this service are being added.
Specific Custom Business Software case studies aren’t published yet — see the general portfolio in the meantime, or ask directly for examples relevant to your industry.
See the portfolioCustom Business Software — frequently asked.
Off-the-shelf tools make you adapt your workflow to fit their design; custom software is built around your exact process, so there's no workaround or manual step to compensate for a missing feature. It costs more upfront but eliminates the recurring friction of forcing a generic tool to do something it wasn't built for.
Simple internal tools ship in 4-6 weeks; more complex systems with multiple user roles or integrations run 8-12 weeks. I deliver in phases so you're using a working version well before the full scope is complete.
Long-term hosting, maintenance, and feature additions beyond the initial 30-day support window are handled under a separate ongoing arrangement. The build itself, including bug fixes from that window, is fully covered in the original project fee.
Typically React or Next.js on the frontend with Node and Postgres on the backend, deployed on Vercel or Railway, but the stack is chosen to fit the project rather than applied by default. If your team already runs on a specific stack internally, I build to match it rather than introducing a new one.
Ready to scope Custom Business Software?
A short call is enough to size the work and give you a fixed quote — no obligation, no generic sales deck.
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